This logo was done as a personal brand for Eric Gordon, NBA guard for the New Orleans Pelicans. Mr. Gordon is very involved in the community, running many basketball camps around the world from his home state in Indiana, all the way out to cities in Germany. The client came to me looking for a fun yet iconic logo to represent his personal brand to be used on pamphlets, t-shirts, camp merchandise and other branding material.
The clients only guidelines were to use the colors red, dark blue, silver (grey) and black, as well as, his initials and the number 10. With these guidelines in mind I aimed to design a logo that was bold, sporty and easily transferable across the many mediums for which it might be used.